Six Attributes of Successful Marketing Change Agents for Growth

John Ellett, CEO of nFusion and Author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents shares some insight, thought leadership and success stories for developing high performing marketing leaders, teams and organizations:

  1. Fundamental Change Agents and not the status quo
  2. Being Purposeful and Really clear about the goal
  3. Can’t go it alone in isolation, must be collaborative
  4. Be both brained disciplined – Inspirational and Systems
  5. Must be accountable for the results
  6. Have to be Courageous and Bold

About the Guest:

John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion, a digital-centric marketing agency based in Austin, Texas, John has had the privilege of helping some of the country’s leading marketers revitalize their brands, transform their digital presence and accelerate their sales including AMD, AB/InBev, CiCi’s Pizza, Samsung, SanDisk and Toshiba. With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the country.

John recently published his first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents which has been praised as a “must read for marketing leaders.” He regularly shares his insights on marketing and marketing leadership at The CMO Network on Forbes.com and is a frequent presenter at industry conferences and major universities.

For more background, please visit cmomanifesto.com 

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